How Do Standards Emerge? The Role of Investor Leadership in Realizing the Potential of IRIS
A 2011 research article by GIIN CEO Amit Bouri analyzing the network effects and value proposition of widespread IRIS adoption. The article makes the case for early adoption of IRIS and for collective learning about impact measurement. Since publication, the industry has reported increasing IRIS uptake—in a 2014 JP Morgan survey of impact investors, 80% of respondents reported using IRIS-aligned metrics. A discussion of KL Felicitas' IRIS adoption (on page 11 ) demonstrates how IRIS metrics guide nuanced impact measurement practices at the portfolio level.
"Like a telephone system or an online social network, IRIS increases in utility with each new user, because a larger number of IRIS adopters results in positive network externalities for the industry as a whole."
Support for IRIS, page 6