Market Research on Clients (OI8113)

Indicates whether the organization uses market research to identify the needs of clients and potential clients.

  • Reporting Format Yes/No
  • Metric Type Metric
  • Metric Level Organization
  • IRIS Metric Citation IRIS, 2020. Market Research on Clients (OI8113). v5.1.

Organizations should footnote the details of the market research that they conduct and the process and frequency with which they conduct the market research. See usage guidance for further information.