• Distributors

Investment Lens

  • Geographic Setting

Distributor Individuals: Urban (PI8982)

Number of individuals residing in urban areas who served as distributors of the organization's products/services during the reporting period.
Reporting format
Unit Referenced within Metric Definition
Metric type
Metric level
Product/Service, Organization
IRIS metric citation
IRIS, 2016. Distributor Individuals: Urban (PI8982). v4.0.


Organizations should footnote all assumptions used.

Usage Guidance

  • This metric is intended to capture self-employed urban individuals who sell the organization's products or services - either to other distributors (wholesale) or to the ultimate consumer (retail).
  • Distributors do not need to exclusively sell the organization's products or services. Direct employees that distribute the organization's goods or services should be considered as employees and not as distributors.