Organizations should footnote all assumptions used. See usage guidance for further information.
This metric is intended to capture the number of unique urban households that were recipients of the organization's products or services. Examples of organizations that might report against unique households include those that provide products such as clean cookstoves or water purification systems and services such as home weatherization. Organizations that provide goods and services at the individual level, such as vaccines or school lunches, might find it more appropriate to report using the Client Individuals metric.
Many organizations may not be able to report on the number of client households based on direct data. For example, organizations that sell water purification systems via a series of local network distributors might estimate the number of client households reached by the number of units sold. Details on how and why these assumptions were made should be footnoted.